pr and media relations

De Vlaamse Ondernemers - Vlaamse Snipperdagen Campaign

Turning a creative stunt into invaluable exposure on Terzake

On the final day of parliamentary work, the Vlaamse Ondernemers, a coalition of 20 sector and employer organizations, launched the "Vlaamse Snipperdagen" campaign. This initiative aimed to draw attention to the excessive regulatory burden on businesses by symbolically shredding unnecessary laws and regulations.



Upway - Launch of the first reconditioning center in Belgium

How PR boosted Upway’s reconditioned electric bikes sales

Upway, a leading figure in the electric bike industry, has opened its first electric bike reconditioning centre in Belgium. This cutting-edge facility, located in Mechelen, is geared to inspect and repair an average of 2,000 electric bikes each month. Upway also offers refurbished electric bikes from top brands, available at a 65% discount compared to new models, presenting an affordable and eco-friendly transportation option.



Flemish Government - We Zien U Campaign (3rd wave)

Bringing awareness of sexual misconduct with KRC Genk and Cercle Brugge

On April 12, 2024, Hotel Hungaria and the Flemish government launched the 3rd wave of the "We Zien U" campaign. For this final part of the campaign, Flemish Minister of Justice and Enforcement Zuhal Demir partnered with KRC Genk and Cercle Brugge for a groundbreaking event.



APAQ-W - Consumer barometer

The Walloon milk consumption Barometer

Apaq-W, the Walloon agency for agricultural promotion, launched an awareness campaign to promote Walloon milk and wanted to maximise the campaign's impact through media attention. They approached us with a survey measuring the perception of Walloon consumers: how could they translate their findings (images, behaviours and habits around milk) into captivating media stories and elevate the profile of Walloon milk?



Foodmaker - Healthy food beyond borders

Strategic success: Our expertise behind Foodmaker’s German debut

Foodmaker's next ambitious goal is to conquer the German market and anchor itself in REWE supermarkets. We supported that PR campaign.



Alzheimer Liga Vlaanderen - De Jaarlijkse Reminder

Knot just a symbol: How we reached 6 million on World Alzheimer's Day

Everyone knows that people with dementia are forgetful. But far fewer people know that they often feel forgotten. Want to know how we reached 6 million people by reminding them?



Mars - Take Your Dog To Work Day

Showcasing the benefits of dogs in the workplace

Surely you're no stranger to the iconic Mars Belgium brands. M&Ms®, Snickers®, Twix®, Mars®, Balisto®, Bounty®, Ben's Original™, Pedigree®, Cesar®, Frolic®, Whiskas®, and Sheba®. But did you know they've been a pioneer in pet-friendly offices for over two decades?



BVI.EU - Green Business Park Nivelles Nord

How strong media relations amplified exposure on BVI.EU’s Nivelles Nord project

BVI.EU, a renowned developer of mixed-use business parks, SME units and build-to-suit buildings, has consistently delivered exceptional projects for over two decades. This case study highlights the importance of strategic public relations (PR) in maximising media exposure and maintaining strong relationships with key media players in the Brabant Wallon region.



Kruidvat

Turning statistics into stories to advocate for affordable healthcare

We regularly work with market research companies to shed light on current issues and obtain relevant statistics. We strive for high-quality media coverage to highlight issues in society. Kruidvat’s aim is twofold: not only to educate the public, but also to ensure that policy makers are aware of the importance of affordable healthcare.



Kriket - New product launch

Fueling the Media: How Kriket's High Protein bars ignited media buzz

Kriket, a unique Brussels-based food start-up founded by foodie crusaders Michel and Anneleen, specialises in making nutritious cricket-based foods. They approached us with an intriguing request: to draw media attention to their newly launched high-protein bars.



Flemish Government - We Zien U

Flanders-wide media publicity for awareness campaign against sexually assaultive behaviour

Together with partner agencies Oona and Hotel Hungaria, we carried out a campaign for the Flemish Minister of Justice and Law Enforcement, Zuhal Demir, to combat sexually assaultive behaviour among young people. Projections were published on well-known buildings in five Belgian provincial capitals (Leuven, Ghent, Brussels, Antwerp & Hasselt).



Lous and The Yakuza for Silversquare

Three-stage opening of Silversquare North in collaboration with international superstar

Coworking pioneer Silversquare opened its ninth location in Belgium, in the northern quarter of Brussels, in early March 2023. The company follows the same strategy each time: a unique coworking location in collaboration with a local artist. Silversquare believes in the power of inspiring environments to foster creativity, innovation and better entrepreneurship. For the Brussels North location, they collaborated with Lous and The Yakuza, an eccentric Congolese-Rwandan singer-songwriter, rapper and creative all-rounder.



Sotheby's Auction

Massive (inter)national media coverage for Rubens painting unveiling

As an internationally renowned auction house, Sotheby's has long since ceased to be an unknown name. In Brussels, this global player has set up its gallery and offices on the prestigious Avenue Louise. February 2023 was an artistic highlight. A rare painting by Peter Paul Rubens, estimated to be worth between $20 and $30 million, returned to Belgium for the first time in 200 years. Sotheby's Belgium was honoured to unveil the painting to the public before it went to New York for auction.



Aviko

Media ‘mayhem’ for the official opening of the most modern fries factory in Europe

Aviko is Europe's market leader in potato products and among the world's top five potato processing companies. It has built an eight-hectare plant in the fields of West Flanders that produces more than enough fries to serve every Belgian a portion of fries every week. So it should be no surprise that this was one of the most intensive cases of 2022.



Bobex

Positioning Bobex in the energy debate with an energy barometer based on data

Bobex is the most significant bid comparator in Belgium and describes itself as a matchmaker between contractors and clients. In September and October, rising energy prices were a hot topic in the media, which also entailed more expensive renovation costs. We connected Bobex with this topic because the company has a lot of data on the sale of building materials. We know that journalists need data to substantiate their articles so we made Bobex relevant by linking their data to current events.



Febelfin

A journalistic approach to media relations to raise awareness of cybercrime

Febelfin, the Federation of the Belgian Financial Sector, launched an awareness campaign to make young people and their parents aware of the dangers of online fraud. It was up to us to generate media attention for this campaign.



BVI.EU

International communication for the Belgian market leader in green business parks

BVI.EU has been a developer of mixed-use business parks, SME units & build-to-suit buildings for over 20 years. Their many years of experience recently extend beyond our borders as well. With projects in both France and Germany, they are introducing their green philosophy to Belgium's largest neighbouring countries and also two of the largest countries in Europe. BVI.EU does not hide its ambition to expand further in Belgium and beyond.



Maes 0.0%

Awareness campaign against drinking and driving in association with The Wolfpack

Maes 0.0% is a sponsor of the Deceuninck-Quick-Step Cycling Team or, as they like to call themselves, "The Wolfpack". The brewery sees the Wolfpack as the ideal ambassadors to draw attention to a highly topical issue: "don't drink & drive". To strengthen that message, the riders dressed up in a special jersey for the GP Samyn (2021).



Stefano Boeri for Triple Living

Media carousel for the world-famous architect Stefano Boeri

Italian architect Stefano Boeri travelled to Antwerp to inaugurate his first building on Belgian soil, the Palazzo Verde by Triple Living. Our job was to get the maximum media coverage out of it. It was a great opportunity, and we achieved fantastic results.



Triple Living

Impactful media relations and solid reputation management for Belgium's leading project developer

The Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. We give them strategic advice on reputation and crisis management combined with regular media training.



Starcasino Koers Zoekt Vrouw

A talent show in search of female cyclocross talent

The women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.



Foodmaker

Taking PR to the next level for the healthy restaurant chain

Foodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.



Silversquare

Opening a trendy co-working spot in the middle of a crisis

Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions.



Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.



BVI.BE

Inauguration of business parks in Wallonia

BVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.



Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.



Case studies& clients.