Weerts Supply Chain - First electric lorry in logistics fleet

Media relations

Weerts Supply Chain (WSC), a subsidiary of the Weerts Group, has taken a significant step towards reducing its carbon footprint by adding an electric lorry to its distribution fleet. This new vehicle will be used for the delivery of household appliances in the regions around Tongres, Limburg and Liège and underlines WSC's commitment to greener logistics.

To amplify this significant milestone for logistics in Belgium, we teamed up with WSC:

- We wrote a press release highlighting WSC’s leader role in the field of sustainable logistics.

- We reached out to key trade and general media across Belgium, to ensure strategic visibility.

As a result, we were able to:

- Secure 5 articles in trade media (TransportMedia, BouwMat, Constuire la Wallonie, Flows)

- Organise an interview between François Gerardy, Transport Manager of WSC and Le Soir & Trends-Tendances, to reach a substantially wider audience.