CM Gezondheidsfonds - Pop-up restaurant in Antwerpen-Centraal
Redefining recruitment with an out-of-the-box concept
In a bold move to reimagine the recruitment process,CM Gezondheidsfonds, Belgium’s largest health insurance fund, launched an innovative initiative to put candidates at the heart of its recruitment efforts. For five days, the iconic Antwerp-Centraal railway station was transformed into "Restaurant Rekruté'," a pop-up dining experience that combined culinary delights with career conversations. This unique concept aimed to give candidates a transparent and engaging glimpse into CM's work culture, values and mission.
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