Brum Smith Academy

No one starts out as a great communicator. They learn, they practise, they improve, and they get the right support at the right moment.

Bram Smets, Founder

Our trainings

Brum Smith Academy offers you tailored training built around your role, your context and your goals. Delivered individually or in groups, each session combines expert input, practical exercises and personalised feedback to help you communicate with confidence and impact.

Decoding Belgium.

Public Speaking.

Media Training.

Executive Profiling.

Personal Coaching.

LinkedIn Training.

Crisis Preparedness.

Debate Training.

Public Affairs Training.

Message & Narrative Development.

Leading Through Change.

Crisis Simulation.

Hearing & Stakeholder Preparation.

Meet your trainers.

Founder of Brum Smith and a former Eurostar spokesperson, Bram has trained more than 100 CEOs and C-suite leaders across companies, politics and NGOs, combining strategic sharpness with real crisis experience in French and Dutch. Show bio of Bram Smets Bram Smets. Founder & CEO

With a career spanning journalism, video production and strategic communications, Caroline brings deep expertise in reputation management and crisis communications, and a sharp instinct for what makes a message land on screen. Show bio of Caroline Van Limbergen Caroline Van Limbergen. Senior Consultant

A Brussels native fluent in French, Dutch and English, Kevin brings 15+ years of experience in stakeholder management, crisis communications and corporate profiling, with a real, lived understanding of Belgium's linguistic and cultural dynamics. Show bio of Kevin Scheers Kevin Scheers. Senior Consultant

Leslie is an ex-spokesperson for Infrabel, the Belgian railway infrastructure company, where she managed the CEO's online reputation and built the company's social media strategy. Her main driver is to offer holistic strategic communications advice to clients, based on solid insights and analytics. Show bio of Leslie Leslie. Agency partner and Crisis lead

With 25 years of experience across politics, public affairs, crisis communication and organisational leadership, Dominique brings a deep understanding of communication in the political and institutional world. Show bio of Dominique Dominique. Senior consultant

Alessandra spent 12 years at top PR and communication agencies (Ketchum and Ogilvy Social.Lab). As Brum Smith’s strategy lead, she focuses on brand positioning, corporate communication and content strategy. Show bio of Alessandra Teston Alessandra Teston. Strategy lead

Michael is a senior consultant and public affairs specialist at Brum Smith, where Belgian politics is his playground. From keeping harmful policies at bay to shaping the rules that help your business thrive, Michael knows how to build impact in politics. Show bio of Michael Pszeniczko Michael Pszeniczko. Senior consultant and public affairs specialist

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