A team that's bold enough to challenge you. Meet the Brum Smith team

Meet the Brum Smith team. Independence gives us the freedom to think beyond predefined frameworks and to work closely with our clients. Our grit turns that freedom into daring ideas and pushes us to go the extra mile, every time.

Leslie.

Agency partner and Crisis lead

Bram.

Agency founder and CEO

Kevin.

Senior consultant and future agency partner

Dominique.

Senior consultant

Alessandra.

Strategy lead

Caroline.

Senior consultant

Arne.

Senior consultant

Gaëlle.

Senior consultant

Julie.

Senior consultant

Kasper.

Senior consultant

Michael.

Senior consultant and public affairs specialist

Marie-France.

Senior consultant & influence specialist

Nicolas.

Project manager

Booy.

Project manager

Célestine.

Project manager

Klara-Lien.

Senior project manager

Marie-Florence.

Senior project manager

Truly Belgian. Independent. With grit.

Flemish, Walloon and Brussels voices under one roof. We’re independent, so we choose how we work: close to our clients, without fixed frameworks. What we bring is grit. We don’t let go until we’ve made a difference.

Alessandra Teston.

Woluwe-saint-petrusienne.

Fritkot order: petite frite sans sel, poulicroc, sauce Brasil.

Unpopular opinion: Cutting spaghetti is less bad than twirling them with a spoon.

Superpower: A great nose for wine tasting, and a knack for strategy.

Arne Van Ongeval.

Gentenaar.

Fritkot order: Klein frietje + verse tartaar apart + ne sito en bitterballekes.

Unpopular opinion: If AI can replace your PR agency, you probably needed a better agency anyway.

Superpower: A healthy overestimation of my own abilities. But always with surprisingly good results.

Booy Chalmet.

Bornem, province of Antwerp.

Fritkot order: Frietjes met kruiden en mayo, viandel en een mexicano.

Unpopular opinion: Watching a foreign-language series without subtitles is much better and more enjoyable. Otherwise, you’ll just end up focusing on reading the text.

Superpower: I make things happen.

Bram Smets.

Born and raised in Diest, the pearl of the Hageland.

Fritkot order: Klein frietje met (verse) tartaar, a shitload of salt and kippensaté met kruiden.

Unpopular opinion: Q&As are a waste of time and resources.

Superpower: My enthusiasm.

Caroline Van Limbergen.

Bruxelles ma belle.

Fritkot order: I don’t order frietjes, I steal them from the others.

Unpopular opinion: Die Hard is not a Christmas movie.

Superpower: Taking you from “oh sh*t” to “we’ll make it work”.

Célestine Schoonbroodt.

Verviétoise – “vèr-vié-twaz”.

Fritkot order: viandelle spéciale.

Unpopular opinion: Liquorice sweets are the best sweets ever.

Superpower: I fix broken hearts and broken projects.

Dominique Dehaene.

Dranouter.

Fritkot order: I must be the only Belgian who doesn’t eat fritkot food.

Unpopular opinion: I don’t do sit-downs during concerts. It’s a single man’s act of resistance.

Superpower: Empathy.

Gaëlle Appelmans.

Brusseleir.

Fritkot order: Frites sans sauce, bien cuites.

Unpopular opinion: An afternoon nap will only make you more tired.

Superpower: Never getting lost thanks to my excellent sense of direction.

Julie Galot.

Antwerpen.

Fritkot order: Frietje met Andalouse en Mexicano.

Unpopular opinion: Staying in is better than going out.

Superpower: I notice when something is off before anyone else notices.

Kasper Demol.

Oelegem.

Fritkot order: Frietje met Joppie, Mexicano en Grizzly. En een wachtpintje!

Unpopular opinion: A true man should be able to do his own laundry and cooking.

Superpower: Eagle eyes (in sharp contrast with what my surname might suggest).

Kevin Scheers.

Schaerbeek.

Fritkot order: Frites carbonnade.

Unpopular opinion: Ananas on pizza, always.

Superpower: Control freak. My clients call it “attention to detail”.

Klara-Lien Lam.

Brussels.

Fritkot order: Poulycroc.

Unpopular opinion: Deepcleaning is a fantastic hobby.

Superpower: Multitasking.

Leslie Buyle.

Aalst (Oilsjt).

Fritkot order: Bicky burger & mammoth sauce. And a real Coke on the side, obviously.

Unpopular opinion: Coffee is overrated. Tea does the job, without the drama.

Queen of metaphors: I’ve got a saying or metaphor for every situation in life.

Marie-Florence Decoene.

Mouscron / Moeskroen.

Fritkot order: cheese croquette & frite with andalouse.

Unpopular opinion: Some meetings should be emails.

Superpower: A sharp eye for detail. I spot the little things others miss.

Marie-France Vodikulwakidi.

Brussels (WSP).

Fritkot order: chicken saté, Brazil sauce!

Unpopular opinion: It’s possible to fire up the dancefloor without a drop of alcohol.

Superpower: I can make connections anywhere, anytime, with anyone.

Michael Pszeniczko.

Antwerp.

Fritkot order: Fries with Mayo and Stoffvleessaus + Cervela special with curry ketchup and bicky onions.

Unpopular opinion: I’m not a big fan of FC De Kampioenen.

Superpower: humour/being a father.

Nicolas Leimanis.

Namur, la plus belle ville du monde.

Fritkot order: croquette de volaille & fricadelle sauce Brazil.

Unpopular opinion: Standard Liège is Belgium’s greatest football team.

Superpower: Supporting Standard since 25 years.

Brum Smith starter pack.

Grit.

We bring the energy. Then we bring some more.

Grit is showing up with ambition, daring, and the guts to keep trying. We love a good challenge; we push past what’s expected, and we go the extra mile when it matters. Giving up isn’t in our vocabulary.

Empowerment.

We see the spark. Then we turn up the heat.

We’re not here to nod along. We challenge you, challenge ourselves and press where it hurts, so we can move forward. Because the best ideas are often hiding in plain sight. Our job is to bring them out, turn them into something impossible to ignore and give you the confidence to own them.

Humour.

We take the work seriously. Ourselves? Not so much.

We believe great collaboration starts with good chemistry. So we’re never too serious to crack a joke or bring some fun to the office. Because hard work is better when you enjoy the people you do it with.

Commitment.

We don’t do half-hearted.

We take ownership, think beyond the brief and stay focused on what actually makes a difference. We stay curious about society, business and the world around us. Because impact takes commitment.

Want to join us? Reach out.

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Let's be bold together!

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Let's be bold together!

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