Who's Brum Smith.

Bram is a proud father of Jozefien and full-on cycling fanatic. He founded Brum Smith to help organisations communicate strategically and help local heroes grow.

A former business unit director at Ketchum and ex-spokesperson for Eurostar, he's an experienced public relations and communications consultant. Bram specialises in media relations, training, and crisis communications and knows the Belgian and the Benelux media landscape like the back of his hand.

As a spokesperson, Bram was on-call in 2009 during one of the biggest crises that have ever hit Eurostar. He gave media interviews in 3 different languages for several days during that period.

Bram has a journalistic approach to media relations: making stories as newsworthy as possible by linking them to socio-economic or societal trends and pitching them convincingly to his broad network of journalists. He has given media and public speaking training to more than 100 managers and executives from various sectors, such as transport, technology, healthcare, food, hospitality, banking and financial services.

Proud mom of Jozefien and passionate about cooking, reading and cycling, Leslie joined Brum Smith in 2020. She's a seasoned communication professional, with a broad expertise in social media, online reputation management and crisis & issues.

Leslie is an ex-spokesperson for Infrabel, the Belgian railway infrastructure company, where she managed the CEO's online reputation and built the company's social media strategy.
Her main driver is to offer holistic strategic communications advice to clients, based on solid insights and analytics. Leslie is known for her perseverance, eye for detail and strategic thinking.

This music, football and running enthusiast and proud father of Émile is a passionate communications professional. He joined Brum Smith in 2022 after working as a communications consultant for more than 10 years. In his previous roles, Kevin advised a broad and diverse range of clients, gaining extensive experience in the retail, technology, pharmaceutical, real estate and logistics sectors.

His expertise ranges from crisis communications, stakeholder management and integrated communications to product launches, thought leadership programmes and corporate profiling. Prior to joining Brum Smith, Kevin worked for 8 years at two leading global PR agencies (Ketchum & Weber Shandwick) and internally as a communications executive at Befimmo, a publicly traded real estate company.

Kevin holds a degree in applied communications and public relations from the Institut des Hautes Etudes des Communications Sociales (IHECS, Brussels). Born and raised in Brussels, he is a native French speaker and is also fluent in Dutch and English.

Alessandra spent 12 years at top PR & communication agencies (Ketchum and Ogilvy Social.Lab) before launching her freelance career in 2020, focusing on brand positioning, corporate communication, and content strategy.

In parallel, she launched her wine business, which further developed her business acumen. This dual expertise allows her to understand clients’ business perspectives and effectively align communication strategies with business objectives.

Arne brings over 20 years of experience in public relations and corporate communications. After 14 years at leading agencies such as PR-ide and Ogilvy, he launched his own freelance activity in 2017, advising a diverse range of clients across various industries. His strong affinity with technology has enabled him to master the art of translating complex topics into clear, engaging narratives that genuinely resonate with diverse audiences.

Beyond his professional expertise, Arne is known for his curiosity and creativity, always seeking new ways to connect ideas and people. A deep-sea diving enthusiast, he thrives both in uncovering stories beneath the surface and in helping organisations communicate with clarity and impact.

Nineties kid, aspiring world traveler and a lover of cycling and gymnastics. She brings professional experience as a copywriter, digital learning coordinator and secondary school teacher. She enjoys being abroad, having already checked Mexico, Cuba and a full year in Australia off her checklist.

Fien has a Bachelor’s degree in Communication Management from Artevelde University of Applied Sciences in Ghent, a Master’s degree in Journalism from the University of Ghent and an additional Bachelor’s degree in Secondary Education. 

This enthusiastic young woman is ready to rumble! Often faster than her shadow and always with a smile.

Marie-France joined Brum Smith in 2025, bringing over 18 years of experience at the intersection of culture, creativity and strategy. With a degree in Marketing (EPHEC) and Public Relations (IHECS, Brussels), she has worked in Los Angeles, Antwerp and Brussels, advising leading brands such as Nike, Red Bull and Amazon and connecting them with top creative talent. In 2008, she founded her own consultancy, Connect the Dots, after previously working at MTV Belgium, Oona, and Universal in LA.

Fluent in five languages, Marie-France has a flair for bridging worlds, from street culture to the boardroom, and creating genuine connections between them. A passionate DJ, she combines her love of music with a deep understanding of brands, making her a valuable addition to Brum Smith’s growing lifestyle and influencer offering.

Marie-Florence, an avid learner and adventure-seeker, holds a Master’s degree in Communications and PR. During her studies, she actively participated in the international youth organisation AIESEC, completed an Erasmus programme in Lithuania, and managed several social media accounts. She also gained valuable experience in media and influencer relations during an internship at the Brussels-based PR agency FINN, working on a diverse portfolio of clients.

After her studies, she embarked on a six-month solo journey through Asia, deepening her passion for vibrant cultures and cuisines. Known for her keen eye for detail and contagious positivity, Marie-Florence is always ready to take on a new challenge!

Klara-Lien holds a Bachelor’s degree in Communication Management and started her journey with Brum Smith as an intern. After quickly finding her way in the world of PR, rejoined the team full-time between her bachelor’s and master’s, and now works with us as a student.

Her strong organisational skills and eye for detail make her a reliable partner in every project. With energy, curiosity, and a natural talent for juggling priorities, Klara-Lien brings both structure and spark to our daily work at Brum Smith.

A passionate football fan and all-round sports enthusiast (even for the most unlikely disciplines), Nicolas brings fresh ideas and enthusiasm to the Brum Smith team. Born and raised in Namur, he combines a strong local identity with his curiosity for the world.

He holds a Master’s degree in Public Relations from IHECS, where he worked on various projects and collaborated with companies such as Neuhaus. During his studies, he also had the opportunity to go to Regensburg (Germany) as part of an Erasmus exchange programme, which broadened his international perspective. Nicolas initially joined Brum Smith as a three-month intern and quickly became a permanent team member. He brings a mix of energy, adaptability and real team spirit.

Eileen Geibig is 46 years old, a proud mum of Mika and Marla and a travel-loving communications addict with a passion for good storytelling, great filter coffee, runs in the park, dancing, exploring her hometown Berlin and all things pink. With over 17 years of experience at PR, Eileen is an experienced consultant, advising clients in the tourism, lifestyle, hospitality, health and education sectors. Investigative research is her lifeblood; curious questions are in her genes, and engaging workshops are her passion. 

She's an Ex-European PR Manager for Tourism New Zealand and Visit London, was a press partner for STA Travel for many years and currently works with clients such as Choice Hotels, VielfaltMenue, GEWOBAG and Barry Callebaut. She supports Brum Smith on German PR projects for clients such as BVI.EU. She also has the best side job in the world: as a wedding speaker, she holds wedding ceremonies in and around Berlin.

With Eileen, clients get sound communication strategies, comprehensive creative productions, media campaigns, editorial contributions, support with their social media projects and a large portion of creative confetti.

Aude, a proud mother of 3, lives with her family in Lille. But don't be surprised if you sometimes meet her further south: together they have decided to divide their time between their beloved northern France and sunny Provence. Aude, who has eclectic tastes, recharges her batteries with friends and family by enjoying good homemade food together, horseback riding, marvelling at great journeys and small local discoveries, or even sewing.

Aude has explored the corporate world for more than 18 years, working in an international environment in marketing and communications (sometimes under high pressure!). She met Bram, the founder of Brum Smith, at Eurostar where she worked with him as a press officer. Since then she has been passionate about brand and customer experience, including corporate vision, brand and reputation management. Previously, she was Marketing and Communications Director for the largest independent bookseller in France.

In 2021, she founded ASW Conseil (And So What). Since then, she has worked with a deft combination of strategy, creativity and practical approach for a variety of industries. She's proud to support Brum Smith in any PR project that crosses the Belgian-French border.