Airbus - Successful Sustainable Aviation Fuel Trials with Wizz Air
Highlighting the role of Airbus in the decarbonisation of aviation
Airbus, partnered with Wizz Air, to carry out successful sustainable aviation fuel (SAF) trials, demonstrating its potential to reduce carbon emissions. The initiative underlined Airbus' commitment to decarbonising the aviation sector and provided valuable insights into the application of SAF in commercial flights, positioning Airbus at the forefront of sustainability and innovation efforts.
To announce this significant milestone, six aviation experts gathered for a round table at Charleroi Airport to discuss the key learnings and next steps in sustainable aviation fuel (SAF) practises. We were asked to support the event by facilitating media relations at various stages of the project, ensuring that the message reached the right audience and reinforced Airbus' commitment to a greener aviation industry.
Our approach:
To achieve maximum visibility and media engagement, we developed and executed a strategic PR plan that focused on the following key initiatives:
- We crafted a compelling press release that highlighted the successful SAF trials and the wider impact on aviation sustainability.
- We engaged key media representatives by inviting national, trade and regional media outlets to the event at Charleroi Airport.
- We organised and facilitated interviews with Airbus representatives, coordinating a total of five interviews — three of which were with TV media.
Our results:
- Media attendance: 7 media outlets attended the event, including Belga.
- Media coverage: 10 articles were published (8 online, 2 in print) across prominent publications such as Het Laatste Nieuws, Sudinfo, and La Libre.
- Audience reach: The total audience for these publications amounted to 2,453,797 people.
Ultimately, we positioned Airbus as a key player in sustainable aviation by enhancing its visibility and thought leadership in aviation decarbonisation.
