Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions.
We advised our client on their approach, prepared the story and the spokespersons, and pitched the news to our broad network of journalists from both sides of the country.