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Effective comm's tip How to prepare for ad hoc interviews. A journalist calls and wants you on the radio in 30 minutes. Ten calm minutes of preparation take you from improvising to steering. Bram Smets · 9 October 2026 · 3 min read Read more

Effective comm's tip How to manage anxiety and stress in communication. A racing heart before an interview is normal. You don't need to make the nerves go away, you need tools that keep them from taking over. Bram Smets · 9 October 2026 · 2 min read Read more

Effective comm's tip 10 public speaking mistakes (and how to fix them). Most presentations don't fail because the speaker doesn't know the subject. They fail because of a few habits nearly everyone has. Here's what to do instead. Bram Smets · 8 October 2026 · 3 min read Read more

Diary of a consultant Reading Tip: Inspire by Adam Galinsky. The science behind what makes leaders truly inspiring Bram Smets · 25 March 2026 · 1 min read Read more

Effective comm's tip Some body language tips from our experts, Caroline and Bram. Brum Smith experts Caroline and Bram share sharp, practical body language tips to elevate your impact on TV, on stage, online and even in meetings. Caroline Van Limbergen & Bram Smets · 25 March 2026 · 2 min read Read more

Diary of a consultant Brum Smith continues growth trajectory with appointment of three senior consultants. Our agency has achieved a record year for client acquisition. Brum Smith · 25 March 2026 · 2 min read Read more

Diary of a consultant Say hello to Caroline, Gaëlle and Michael. If you were wondering whether we were done expanding, the answer is no. We’re strengthening our team once again with this great trio. Say hello to Caroline, Gaëlle and Michael. Brum Smith · 6 March 2026 · 1 min read Read more

Diary of a consultant Welcome aboard, Emma! We are happy to announce the arrival of a new intern in the Brum Smith team. Currently in her final year of PR studies at IHECS, Emma has a strong interest in strategic and crisis communication, as well as in media relat Brum Smith · 12 February 2026 · 1 min read Read more

Diary of a consultant Welcome Lotte, we wish you an incredible internship at Brum Smith! We are excited to announce the arrival of a new intern in the Brum Smith team. Currently in her final year of Communication Management, she has a strong eye for aesthetic content and a real passion for social media. Eage Brum Smith · 19 January 2026 · 1 min read Read more

Diary of a consultant Welcoming Bel to the Brum Smith portfolio. WELCOMING BEL TO THE BRUM SMITH PORTFOLIO Brum Smith · 16 January 2026 · 1 min read Read more

Diary of a consultant Telenet group chooses Brum Smith as its strategic partner. TELENET GROUP CHOOSES BRUM SMITH AS ITS STRATEGIC PARTNER Brum Smith · 13 January 2026 · 1 min read Read more

Opinion piece Stop wasting your full impact: Why PR and public affairs belong together. TWO WORLDS WE THINK ARE SEPERATE... BUT REALLY AREN'T Bram Smets · 4 November 2025 · 2 min read Read more

Diary of a consultant Bigger space, bigger ambitions. WELCOMING MORE CLIENTS IN OUR BIGGER OFFICE! Brum Smith · 5 September 2025 · 1 min read Read more

Diary of a consultant Welcoming our new interns from IHECS. MEET OUR NEW INTERNS FROM IHECS! Brum Smith · 11 August 2025 · 1 min read Read more

Diary of a consultant Lifestyle and influencer expert Marie-France joins Brum Smith as senior consultant. Say hello to Marie-France Vodikulwakidi, our new Senior PR Consultant. Brum Smith · 30 June 2025 · 1 min read Read more

Diary of a consultant Team spirit and fresh perspectives in Ghent. TEAM SPIRIT AND FRESH PERSPECTIVES IN GHENT Brum Smith · 18 May 2025 · 1 min read Read more

Opinion piece The Reputation Spellbook #1: Is silence a good communication strategy? THE REPUTATION SPELLBOOK #1: IS SILENCE A GOOD COMMUNICATION STRATEGY? Bram Smets · 14 May 2025 · 5 min read Read more

Diary of a consultant Brum Smith Academy. BRUM SMITH LAUNCHES THE BRUM SMITH ACADEMY Brum Smith · 20 March 2025 · 1 min read Read more

Diary of a consultant Meet our new interns from IHECS! MEET OUR NEW INTERNS FROM IHECS! Brum Smith · 19 March 2025 · 1 min read Read more

Diary of a consultant Welcoming Klara-Lien and Arne to the team. We are delighted to welcome two new talents to reinforce our team: Klara-Lien Lam and Arne Van Ongeval. Brum Smith · 6 January 2025 · 1 min read Read more

Diary of a consultant Wrapping up 2024 with our Christmas trip to Berlin. Before we headed off for the holidays, we packed our bags and set off for a three-day team building in Berlin. This trip was the perfect opportunity to reflect on our successes, strengthen our connections, and prepare fo Brum Smith · 23 December 2024 · 1 min read Read more

Diary of a consultant Marie-Florence and Eléa join Brum Smith. After moving to a new office, welcoming exciting new clients, and celebrating our fifth anniversary, we’re thrilled to introduce Marie-Florence Decoene and Eléa Baugniet. Brum Smith · 10 October 2024 · 1 min read Read more

Diary of a consultant Brum Smith celebrates its 5th anniversary. Founded in 2019 by Bram Smets, Brum Smith has since grown into a vibrant team of 10 passionate PR professionals. To mark our 5th anniversary and celebrate this incredible journey, we hosted an unforgettable event in our Brum Smith · 19 September 2024 · 2 min read Read more

Diary of a consultant Brum Smith PR agency moves to Silversquare North: discover our new office. We are thrilled to announce that Brum Smith has relocated to our new offices at Silversquare North! This move marks an exciting chapter in our journey, offering us a dynamic environment that enhances creativity and colla Brum Smith · 11 June 2024 · 1 min read Read more

Diary of a consultant Brum Smith welcomes new clients and exciting projects. We are delighted to announce that Brum Smith has recently won several prestigious clients, and we are thrilled to begin exciting new projects with them. Our latest clients include Mercier Van Lanschot, Ronald McDonald Ki Brum Smith · 26 May 2024 · 2 min read Read more

Effective comm's tip Our top 5 resolutions for a brilliant communication strategy. Blinded by the charm of AI? Curious about he link between the dentist and media training? And the impact of internal communication? Find out more in our 5 resolutions for a brilliant communication strategy... Brum Smith · 31 January 2024 · 3 min read Read more

Effective comm's tip Anticipate silly season. The silly season (' komkommertijd' for the Flemish-speaking readers) is almost upon us, a time when people seek rest and vacation. However, the news cycle keeps on going. So use the summer months to get your stories out. Brum Smith · 28 June 2023 · 1 min read Read more

Diary of a consultant KES housing project in Halle. The energy crisis has been a regular theme in the news for months. An extra reason to pay attention to companies trying to counter high energy prices, such as Knauf Energy Solutions . They recently took on a social housi Brum Smith · 14 October 2022 · 1 min read Read more

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