CASE STUDY · MARS
Mars – Giving pet-friendly policies a greater role in the recruitment conversation
Highlighting the growing appeal of pet-friendly workplaces among Belgian jobseekers
Our approach:
- Media outreach: We mapped and selected journalists likely to engage with the topic, combining specialised, lifestyle and general-interest media to balance relevance with broader reach.
- Talkable press release: We built the story around the study's most compelling and shareable figures, creating a strong hook for a wide range of media.
- Real employee voices: We organised interviews with Mars employees, who shared first-hand testimonials of working alongside dogs and the impact on everyday office life.
Our results:
- 9 features in Belgian media outlets
- A total reach of 1,640,877 across Belgian media
- A dedicated debate on Vivacité's "C'est vous qui le dites", sparked by the finding that 49% of Belgian workers would change jobs to bring their pet along
- Widespread organic sharing of the coverage on Facebook, extending the conversation beyond traditional media coverage
Want your story to be heard? Let’s talk!
Related service: What Brum Smith can do for you