Effective comm's tip
Anticipate silly season
Brum Smith · 28 June 2023
The silly season ('komkommertijd' for the Flemish-speaking readers) is almost upon us, a time when people seek rest and vacation. However, the news cycle keeps on going. So use the summer months to get your stories out.
Because:
June is extremely busy for journalists
Journalists have more time for in-depth articles
Some topics are just more suited for this period
Journalists' lighter workloads give you an opportunity to reach out and establish new relationships
So make the most of it and get in touch so that we can work out a strategy together!
Related service: Brum Smith Academy: communication and media training