CASE STUDY · APAQ-W

Apaq-W – “Concours des Meilleurs Fromages de Chez Nous”

Showcasing the best of Walloon cheese craftsmanship

Our Approach

• We developed an intensive media relations strategy specifically targeting French-speaking print, online, and broadcast outlets.
• We crafted compelling narratives that went beyond a simple list of winners, emphasising the exceptional craft of the artisans and the importance of supporting local production.
• We proactively pitched the story and the competition results to journalists, generating widespread interest to secure high-visibility features.

Our Results

The campaign delivered outstanding coverage across the media landscape:

• We secured 44 media features across leading print, online, and audiovisual outlets in the French-speaking press.
• The campaign achieved an impressive reach of 7 million.
• The coverage brought significant recognition to the artisans, successfully promoting their exceptional craft to a wide audience.

By giving these artisans the platform they deserve, we helped turn a competition into a celebration of local excellence.

At Brum Smith, local craft is a story worth sharing.

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