CM Gezondheidsfonds launches recruitment campaign with a pop-up restaurant in Antwerpen-Centraal
Redefining recruitment processes with an out-of-the-box concept
In a bold move to reimagine the recruitment process, CM Gezondheidsfonds, Belgium’s largest health insurance fund, launched an innovative initiative to put candidates at the heart of their hiring efforts. For five days, the iconic Antwerpen-Centraal station transformed into "Restaurant Rekruté," a pop-up dining experience that merged fine dining with career conversations. This unique concept aimed to provide candidates with a transparent and engaging glimpse into CM's work culture, values, and mission.
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