Flemish Government - We Zien U

Flanders-wide media publicity for awareness campaign against sexually assaultive behaviour

Together with partner agencies Oona and Hotel Hungaria, we carried out a campaign for the Flemish Minister of Justice and Law Enforcement, Zuhal Demir, to combat sexually assaultive behaviour among young people. Projections were published on well-known buildings in five Belgian provincial capitals (Leuven, Ghent, Brussels, Antwerp & Hasselt).

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Lous and The Yakuza for Silversquare

Three-stage opening of Silversquare North in collaboration with international superstar

Coworking pioneer Silversquare opened its ninth location in Belgium, in the northern quarter of Brussels, in early March 2023. The company follows the same strategy each time: a unique coworking location in collaboration with a local artist. Silversquare believes in the power of inspiring environments to foster creativity, innovation and better entrepreneurship. For the Brussels North location, they collaborated with Lous and The Yakuza, an eccentric Congolese-Rwandan singer-songwriter, rapper and creative all-rounder.

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Sotheby's Auction

Massive (inter)national media coverage for Rubens painting unveiling

As an internationally renowned auction house, Sotheby's has long since ceased to be an unknown name. In Brussels, this global player has set up its gallery and offices on the prestigious Avenue Louise. February 2023 was an artistic highlight. A rare painting by Peter Paul Rubens, estimated to be worth between $20 and $30 million, returned to Belgium for the first time in 200 years. Sotheby's Belgium was honoured to unveil the painting to the public before it went to New York for auction.

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Aviko

Media ‘mayhem’ for the official opening of the most modern fries factory in Europe

Aviko is Europe's market leader in potato products and among the world's top five potato processing companies. It has built an eight-hectare plant in the fields of West Flanders that produces more than enough fries to serve every Belgian a portion of fries every week. So it should be no surprise that this was one of the most intensive cases of 2022.

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Contact.
Bram Smets
+32 478 61 95 21bram@brumsmith.com
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